Summer in the City

The 2024 S/S first summer season presented by CITTA is a collection that develops the keyword "Summer in the City." The theme of the collection, "Summer in the City" style, emphasized a different side of the city, away from the usual busy daily life based on wearability and freedom. We proposed the daily whispers and relaxations of the city, a little different from the typical vacation look that people leave far and enjoy the summer. A journey to discover the hidden beauty of a city that is usually hard to catch. We find small and unremarked moments in our busy daily life, and this season offers a variety of looks to enjoy these moments. Meeting precious people who could not meet due to lack of time again, listening to favorite music, talking without knowing the time passing, and taking time to visit and enjoy hidden places that were not usually go because they were busy passing by. Small happiness in my daily life even if I don't’ go so far. We hope that this summer will be a precious opportunity to escape from your busy life, experience a relaxing and calm moment, and discover the hidden beauty of the city that felt only busy and hectic "Enjoy the hidden side of the city that you wouldn't usually discover with the summer season of CITTA.“